Today's assignments require a much more holistic approach than what traditional design work entails. Organizations demand strategic support that combines creativity, intelligence and business savvy to create a memorable presence.

Strategy Studio develops brands that help organizations express themselves in ways that garner enthusiasm, pride and loyalty in customers, employees and investors.

The firm consists of communicators, designers, strategists, technologists and educators who all share a common quality... common sense. Our sensibility and strategy-focused creativity has fueled our efforts and helped clients achieve their goals.

By defining the message, voice and style, we help organizations uncover and realize their own personalities which can distinguish them in their marketplace. For us, this means developing images that tell a story and words that define an image.


  • Brand Strategy: aligning perception with organizational goals and objectives
  • Brand Position: developing themes, key messages and positioning
  • Naming: developing organizational and product naming, taglines and descriptors
  • Identity Design and Management: creating trademark and logotype design and brand guidelines
  • Packaging: creating retail and business to business packaging
  • Web Development and Management: developing content, content architecture, interface design, application development and programming
  • External Communications: developing communication platforms, marketing, advertising, direct mail
  • Internal Communications: producing communication campaigns, intranet sites and applications
  • Digital Storytelling: creating digital animations, motion brands and live action videos

Some of our past and current clients include:

  • Dow Jones & Company
  • Empire Blue Cross Blue Shield
  • Engelhard Corporation
  • Goldman Sachs Foundation
  • HealthFirst
  • Honeywell International
  • Johnson & Johnson
  • KeySpan Energy Corporation
  • Lawless Packaging & Display
  • Mercury Computer Systems
  • Merrill Lynch & Company
  • New York New Media Association
  • PepsiCo
  • Performant Financial Corporation


  • A Day in the Life of a Neighborhood — Healthfirst, A Case Study We were asked to give a talk on street marketing to senior managers at Magellan Health. From our learnings working with Healthfirst, we were able to provide insights to assist Magellan's entry into new markets in the era of healthcare reform.

  • Payer Sciences — Digital Communications Payer helps pharmaceutical and biotech clients with payer-related marketing. We were asked to help them understand the digital communications landscape. We outlined current options in a visual and easy to understand format and framed our ideas for the future of digital publishing.

  • Three Decades of Making Your Mark This book is a compendium of logotypes and trademarks developed by Edward Walter and the colleagues of his firm, Strategy Studio. Download a free PDF of the book or order the print version which showcases over 100 logos, from Three Decades of Making Your Mark from

  • Haiku: A Collection of Seasonal Poems This collection of poems is the result of seasonal contests we offered throughout the year. The pieces were submitted by our clients, colleagues, family and friends, written with a creative, curious and competitive spirit. Email us and we'll send you a hard copy while supplies last.

  • You had me at Poster... Ed has loved designing and in most cases illustrating posters for his entire career. The opportunity to craft an image that is both clever and asethetic, and captures the essence of the message at a size that makes a real impact is just too tempting to pass up, no matter how busy he is.

  • Transferring knowledge across generations... The American Society of Mechanical Engineers asked us to think about knowledge transfer. ASME had taken note that many member corporations are losing valuable knowledge and expertise as senior engineers and scientists retire. So we produced a paper as food for thought.