To Rebrand or Refresh…

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We work with several associations, and recently, we have gotten into a series of conversations about the choice between rebranding an association versus refreshing its look and feel. While every situation is unique, I thought I would provide some criteria for the change when the time arises. And it will…


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The Long Story

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A few years ago, an old friend and a big sports fan decided that he didn’t like the way his favorite teams were being coached or even managed and had a crazy idea. Why can’t a group of fans buy, manage and coach a professional team? Through crowdfunding, he put together…


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Fourth of July

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We all have been confronted by the awful events in Charleston, South Carolina recently. The racism, the murders, and the spirit of forgiveness in that courageous church and, oh yes, that damned confederate flag. Finally, there seems to be some movement in lessening the use and public display of that…


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Innovation vs. Differentiation

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In the immortal words of Don Draper, ”the idea is to stand out, not blend in.” This applies to all facets of branding, including your brand’s identity. As some of you know, I teach part-time at the Parsons School of Design, one of the colleges of the New School University.…


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The “Aha Moment”

by I’ve talked about this in a past post, but achieving the aha moment is really the objective I am always striving to reach. It’s so important to us that, I thought it worth doing another post, focusing this one specifically on how this approach applies to brand identity. The logo…
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John Alcorn Book Review

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I recently acquired a new treasure, a new monograph on the illustrator John Alcorn called “John Alcorn – Evolution by Design.” I say illustrator because that’s how I know his work. I was introduced to him in the early 80s through his clever, whimsical and delightful pen and ink drawings…


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10% Time

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Similar to Google’s 20% time, each of us at Strategy Studio is required to take four hours a week to develop and work on a project that addresses a particular interest that can both have a positive impact on the individual and the firm. These projects can take any form.…


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