Small Group Business Rebranding, Aetna Avenue

A Different Road As part of rebranding Aetna’s $7 billion small group business, we provided a new name, a value position, and then developed a comprehensive brand program that supported that position.
branding
Client:
Aetna
Roles:
Research
Brand Development
Naming
Identity Design
Art Direction
Brand System Design
Content Development

Small Group Business Rebranding, Aetna Avenue

Small Group Business Rebranding, Aetna Avenue

Small Group Business Rebranding, Aetna Avenue