Strategy Studio creates and supports brands for leading innovative firms in engineering, manufacturing and health care. We help take these organizations and their brands from the ordinary to the outstanding.
A Different RoadAs part of rebranding Aetna’s $7 billion small group business, we provided a new name, a value position, and then developed a comprehensive brand program that supported that position.
branding
Client: Aetna
Roles: Research Brand Development Naming Identity Design Art Direction Brand System Design Content Development
