Engineering the Everyday and the Extraordinary The American Society of Mechanical Engineers wanted to celebrate engineering with a permanent exhibit. We chose an analog solution that would provide a unique physical experience creating mechanical functionality that aligns the visual language with the language of engineering.
exhibit
Client:
American Society of Mechanical Engineers
Roles:
Concept Development
Research
Content Development
Information Design
Exhibit Design
Strategic Partner(s):
Pensa
Fahoury Ink
Henry Petroski (Duke University)

Engineering the Everyday and the Extraordinary, Permanent exhibit celebrating engineering for ASME's officesEngineering the Everyday and the Extraordinary, close-up of offset mechanismEngineering the Everyday and the Extraordinary, close-up of panel

Each interactive triangle uses words, a photo, and a patent drawing or illustration to tell a story.
Engineering the Everyday and the Extraordinary, Brooklyn Bridge textEngineering the Everyday and the Extraordinary, Brooklyn Bridge photoEngineering the Everyday and the Extraordinary, jet engine diagramEngineering the Everyday and the Extraordinary, jet engine textEngineering the Everyday and the Extraordinary, jet engine photoEngineering the Everyday and the Extraordinary, jet engine diagram

Related
Branding, Strategy Studio
Branding, Columbia University
Branding, Cornerstone School
Annual Report, Summit Area YMCA