Healthfirst brand refresh

A Fresh Approach Healthfirst, a non-profit, community-based health plan, needed to refresh their brand. We established a strategy, a clear position, and revised identity program to enhance their visibility and extend their reach in the region.
branding
Client:
Healthfirst
Roles:
Research
Brand Development
Identity Design
Art Direction
Brand System Design

Healthfirst brand refresh, guidelines

Healthfirst brand refresh, pin Healthfirst brand refresh, website Healthfirst brand refresh, signage