Disruptive Innovation, PepsiCo

Disruptive Innovation To tell the story of disruptive innovation’s potential impact on PepsiCo, we used SME interviews and animated infographics to explain and visualize what this megatrend might mean to the beverage and food giant.
film
Client:
PepsiCo
Roles:
Story Development
Script Development
Art Direction
Digital Animation
Video Production & Editing
Strategic Partner(s):
1400 Words,
Gary Christian Film and Video

Mehmood Khan, Chief Scientific Officer
Mehmood Khan
Chief Scientific Officer
Animation: Areas of overfarming and loss of habitat
Animation:
Areas of overfarming and loss of habitat
Animation: How food products target taste buds
Animation:
How food products target taste buds
Robert Dixon, Global Chief Information Officer
Robert Dixon
Global Chief Information Officer
Heidi Kleinbach-Sauter, Sr. Vice President, Global Foods R&D
Heidi Kleinbach-Sauter
Sr. Vice President, Global Foods R&D
Animation: Drone delivery of products
Animation:
Drone delivery of products
Animation: Growth and impact of mega-cities
Animation:
Growth and impact of mega-cities
Ted Farrington, Sr. Director, PepsiCo Advanced Research
Ted Farrington
Sr. Director, PepsiCo Advanced Research
Christine Cioffe, Sr. Vice President, Global R&D
Christine Cioffe
Sr. Vice President, Global R&D
Animation: Personal health monitoring & shared information
Animation:
Personal health monitoring & shared information
Animation: Building a virtual brain to gain insight
Animation:
Building a virtual brain to gain insight
Ian Puddephat, Sr. Director, Agro Sciences
Ian Puddephat
Sr. Director, Agro Sciences