Corporate Branding, Performant Corporation

The Same but Different Performant Financial, a technology workflow management provider, was preparing for their IPO and needed a brand system to identify their newly structured business units. We created a custom type treatment and a logic to the brand architecture that is used across the organization.
branding
Client:
Performant Financial Corporation
Roles:
Research
Brand Development
Brand Architecture
Identity Design
Brand System Design
Art Direction
Illustration

Corporate Branding, Performant Corporation, brand guidelines

Corporate Branding, Performant Corporation, website redesign Corporate Branding, Performant Corporation, website redesign Corporate Branding, Performant Corporation, website redesign

   Collateral Samples
Corporate Branding, Performant Corporation, collateral samples Corporate Branding, Performant Corporation, collateral samples Corporate Branding, Performant Corporation, collateral samples

   Trade Booth tabletop
Corporate Branding, Performant Corporation, trade booth tabletop Corporate Branding, Performant Corporation, trade booth tabletop