Strategy Studio creates and supports brands for leading innovative firms in engineering, manufacturing and health care. We help take these organizations and their brands from the ordinary to the outstanding.
While all brands go through performance cycles, it requires special attention to keep a legacy brand relevant and performing well throughout decades of doing business. This scorecard is our tool designed to help evaluate the health of your legacy brand.
When evaluating possible names, we use our Name Evaluation Score Chart on which we list the names we feel are the top contenders. Designed to stimulate conversation and to narrow down options, the chart offers an easy way to weight and score names under consideration.
Over the 30 years we have been creating and supporting brands through strategy and design we’ve learned a few things. We’ve boiled down those seven principles into an easy to use guide that will help you with your brand identity project.