Legacy Brand Scorecard

Legacy Brand Scorecard

While all brands go through performance cycles, it requires special attention to keep a legacy brand relevant and performing well throughout decades of doing business. This scorecard is our tool designed to help evaluate the health of your legacy brand.


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Evaluating a Name

How to Select the Right Name

When evaluating possible names, we use our Name Evaluation Score Chart on which we list the names we feel are the top contenders. Designed to stimulate conversation and to narrow down options, the chart offers an easy way to weight and score names under consideration.


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