While all brands go through performance cycles, it requires special attention to keep a legacy brand relevant and performing well throughout decades of doing business. This scorecard is our tool designed to help evaluate the health of your legacy brand.
When evaluating possible names, we use our Name Evaluation Score Chart on which we list the names we feel are the top contenders. Designed to stimulate conversation and to narrow down options, the chart offers an easy way to weight and score names under consideration.
Differentiation is the key to building a successful brand. Answer these questions to assess whether or not your brand is working as hard as it can for you.
Over the 30 years we have been creating and supporting brands through strategy and design we’ve learned a few things. We’ve boiled down those seven principles into an easy to use guide that will help you with your brand identity project.
This book is a compendium of logotypes and trademarks developed by Edward Walter and the colleagues of his firm, Strategy Studio, over 30+ years.
This case study chronicles the efforts of Healthfirst, a New York City based community health plan, as it puts in place a strategy for reaching minority and lower-income individuals and families.
