FEATURED WORK
Vestadot
Making its Mark on Security
Scope:
Brand Development
Brand Identity
Web Design and Development
Package Design
Approach:
As with most startups, our approach is two-fold. We want to create a visual identity that is unique and differentiated while conveying familiarity and credibility. To achieve this we designed a simple modern wordmark and crafted a “v" monogram from the typography to create the symbol.
Favorite Detail:
Orange! Definitely a brand color that has long come into its own, it still holds as a bold, cheery color that remains memorable.
Background:
Vestadot is a U.S.-based startup who has licensed and is marketing the newest in micro-particle security technology. The product is designed to easily mark property and valuables and have them entered into an international database for tracking in case of theft. This is a completely new approach to anti-theft technology, requiring a strong effort to build and seed the market.
