FEATURED WORK
CareGuides:
Navigating Complexity
Scope:
Brand Identity
Web Design and Development
Illustration
Background:
With a long tenure in developing strategic healthcare solutions for one of the big Pharmas, Gene Gosselin is taking his expertise on the road to help unravel and lead the way through the maze known as healthcare. Gene has created CareGuides, a boutique healthcare consulting firm helping organizations of all sizes understand and navigate the complex world of healthcare benefits.
Challenge:
Communicating a value proposition in the complex sector such as healthcare in a way that is not “me too.”
Approach:
Strategy Studio suggested that in order to stand out and make a strong statement CareGuides needed to stay away from the typical world of stock photography that grace the communications of so many organizations in the sector. By combining common visual cues, a chaotic composition of arrows, a staircase and an all seeing oracle, we created a custom graphic that tells the story in one image.
